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Sensei Ono, founder of Shinka Martial Arts, is a teacher and student of life. His passion for helping others and self improvement is the purpose behind this blog. -- "If your purpose in any way includes making the world a better place, I urge to you read, and share the knowledge."

The Concept of Value

So many of us want one thing, and focus on the wrong thing to get it.

I think the biggest example of this, is in the wealth world.  I know I'm guilty of it numerous times, especially when I was younger, but, even still today.

People who focus on "getting rich", in my experience, tend to compromise their own ethics in a big way.  Conversely, people who focus on adding value often get rich as a "side effect."

Whenever you are tempted to "do SEO" or "increase brand awareness" or anything else, I would suggest pausing and taking a second to think:  "How am I adding value?"

Is my Facebook fanpage different than my youtube channel?  Is there any bonus to being a fan, for the fan?  Do they get special videos, access to contests, insider pics, or a celebrity's more private thoughts?  (that last one is probably more the twitter angle, but you get my point)

Another way to think of adding value, especially in the realm of facebook fanpages, youtube videos, blog posts etc, is "Would someone pay a penny for this information/graphic etc?"

A penny isn't much, but, at the very least, someone should, after being given that which you have to give, think to themselves "well, that was worth at least a penny."

If they don't... if, in fact, they think that they want their fictitious penny back after they've finished, then, you haven't done your job.  You haven't added value.  You've "increased your SEO" or "increased your brand awareness" or other useless garbage that does nothing to actually increase your sales.

IS being the top ranked google page important?  Without a doubt, absolutely yes.  I'm not knocking SEO.  What I'm knocking is when people inundate the world with something they've already seen, don't benefit from, don't emotionally desire, and wonder why it doesn't make them rich.

Value is simply a change of emotional state.  Everything we do, should always, always strive to change an emotional state; preferably for the better:  However, in today's viral video world, any state change is likely to still make you money if marketed correctly.

"Friday, Fridaaay, hey la la la its friiiday..."  a kajillion dislikes on youtube... on a monetized video that pays $0.003 p/view.  Yeah.  we all showed her who was boss.

At the time of this writing, she's made $108,643.76 off of the video views alone.  Not to mention the percentage of 182,000 people who "liked" the video that purchased it on itunes for a buck, not to mention the CD sales etc.

Never underestimate the power of a negative state change on the internet...


To simplify it, imagine you were in a dress shop, and you were looking for the sales lady's input.
"Hi, do you have any thoughts on this dress?"
"Its green."
"...yes...  well.  Thank you."

Result in sale?  Unlikely.

"That dress is okay, but, I think the blue one would really bring out your eyes.  Have you tried it on?  No?  Let's do that, humor me!  Ooh!  Yes, your eyes sparkle in this one!  I think we need a necklace to hilight that a bit more... no, you don't have to buy the necklace, but, let's just see... oh my!  Yes!  I think a belt would really make your waist pa pow!  YES!  Oh wow!  Do you have the right shoes?"

Add value.  Her opinions are helpful.  Do they have to get the belt there?  No, they could probably get a cheaper belt somewhere else.  Are they likely to get the belt there?  Meh, about 20% chance.  Are they likely to buy the dress, and really appreciate all your suggestions, input, interest and passion?  Yes.  Are they likely to recommend you as a great information source for dress buying?  Yes.  Was the experience positive?

Well, yes.

Add value.  Change people's states.

The same analogy
"Hi, do you have any thoughts on this dress?"
"Listen fatty, you ain't gonna get no woman to love you if you don't lose some weight and ain't no dress gonna help with that!"
"I'm not a lesbian, and I highly resent your negative comments about my weight!"
"I just assumed with a haircut like that!  Damn, you ugly, you fat, you stupid, too!  Haircuts are voluntary, at least get that fixed!"

Would you probably tell people about that experience?  Sure.

Only, on the internet, that equates to views (whereas that dress shop probably wouldn't last too long) views are monetized.

Obviously, I prefer a positive state change.  The world becoming better because we were here, and all that.  Still, if something is "so bad its funny" or "unbelievably bad enough to share with your friends"... it still ultimately has a positive effect.  Raising awareness or spirits, depending.

Change people's state.  Add value.

Don't post a picture from your website on your fanpage and expect your fans to be grateful.  Post how you created that picture, your thoughts on the picture... something that adds value.  They took the time to be your fan.  They've already seen your webpage.  They want the insider scoop, the update, the future plans, the interviews...  and, they probably want to know when the webpage gets a new update, as well.

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